| Market Research Consultation |
| Customer & Employee Attitude & Behavior Research
Valid Market Research Is A Key To Success, But Difficult To Find.
If reliable and valid qualitative and quantitative research results are needed, this is your source for both primary and secondary marketing & Internet-based research.
Dr. Langford can find the marketing information and data you need to increase sales, market share and profit, or to create or change your image, positioning, structure or process.
His RESEARCH SPECIALTY IS ATTITUDE/OPINION RESEARCH, which answers the questions:
- "How do people truly feel about X ?" "Why?"
- "What are their behavioral intentions or behaviors?" "Why?"
- "How can I change their beliefs, behavioral intentions or behaviors?"
- "How can I capitalize on their beliefs, behavioral intentions or behaviors?"
|
| What is Customer Contact Consulting?
Customer contacts occur at five Customer Contact Points (CCPs) - inside sales, outside sales, online sales, customer center (direct marketing & service center), and advertising/public relations. Marketing now centers on mastering and coordinating all 5 CCPs to maximize both sales and service performances.
Few consulting firms, much less individual consultants, have BOTH the front line marketing, management and financial experience AND the education to help clients master all 5 CCPs. A careful review of Dr. Langford's resume on this website clearly shows this rare combination is available to your firm in one person.
In addition, Dr. Langford can assemble and manage your worldwide consortium of consultation specialists in all areas of business and public administration to help your firm master the customer experience at all CCPs.
Thus, this is your source for all forms of customized marketing and management consultation toward the ultimate goal of helping your organization develop and exploit core competencies into long-term competitive advantages.
|
|